Jury Research Institute
Focus Groups
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Focus groups provide you with powerful insights into what matters most to jurors. This small group research format (12-15 mock jurors) allows the trial team to test case themes, assess the strengths and weaknesses of the plaintiff’s and the defendant’s positions and ultimately identify and craft a persuasive argument strategy. Focus groups reveal the range of attitudes, beliefs and experiences that jurors bring with them into the courtroom. Armed with these insights, you can tailor the trial strategy to fit best with jurors’ preconceptions. Focus groups are an excellent tool to put to work early in the litigation timeline. Insights gleaned from focus groups can help guide discovery, provide risk assessment data and where appropriate, suggest possible settlement strategies.